Core Values3

We win as a team


Our success as a group comes from the contributions of every associate.

We are dedicated to continuous improvement


We constantly challenge the status quo. We are not afraid to reinvent ourselves to stay ahead of the competition while retaining the core of what makes us who we are.

We dare to do what we dream


We don’t believe in impossibilities, we are constantly breaking boundaries and bringing our vision to life.

We act responsibly and are accountable for all that we do


Trust is a very important currency for us. As a result, we ensure that we operate with integrity and transparency in all our dealings.

We have a sense of urgency


We believe in being proactive and taking action immediately. We are not complacent about our deadlines and targets.

We are consumer-centric


Our consumers are at the very heart of our business. Everything we do is geared towards providing them with the best products and services